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Somewhere between your first hire and your third agency, the emails, the ads, the landing pages – they stopped sounding like you.
To be blunt, that’s not a copywriting problem. It’s a foundation problem. And the problem is you can't build a consistent voice on a system that only exists in your head.
That’s where Real People comes in.
How it works
The intake form asks a few questions to orient us. If you seem like a good fit, then we’ll get some more information from you and hop on a call before moving forward.
you apply
Once you’re in and before a single creative deliverable goes out, we extract your brand voice and build it into a working system – something any writer can open and use as a reference on any project (including us).
we build the foundation
we make magic
Ads, PDPs, landing pages, email campaigns, flows — all of it built on top of the working brand voice system.
What You get
A documented “living” guide on how your brand communicates — tone, vocabulary, anti-patterns, and sample copy across key formats. It’s not a nice-to-have; it’s a must-have.
the brand voice system
1
Varies depending scope. Two revision rounds included. Plus, a deeply informed content strategy is part of every engagement — not an add-on at higher tiers.
monthly campaign copy
2
Scoped and priced separately from the campaign retainer. Welcome, post-purchase, browse abandon, win-back, cart, pre-delivery, cross-sell — all built when you need them, not bundled into a monthly scope that isn't built for it.
3
Email flows
PDPs, landing pages, and site packages — ad and email might deliver the click, but the page has to close it. Built on the same brand voice as everything else, so the experience doesn't fracture the moment someone lands on your site.
4
Conversion pages
Monthly or bi-weekly depending on arragnement. These aren’t status updates. They’re working sessions on what's coming, what's compounding, and what we need to adjust moving forward.
5
Strategy calls
Built by the guy who ran copy for one of DTC's top GROWTH agencies – now doing it for brands that don't want to sound like everyone else.
Our founder and core operator, Matt, has been writing conversion copy for nearly 20 years. Most recently, he worked at Homestead Studio – an award-winning growth and retention agency where he helped build and lead the copy team for five years. This included the brand voice systems and copy frameworks that governed work across the full client portfolio.
Brands he’s written for span supplements, beauty, home goods, men's apparel, and more – categories where the customer has a real relationship with the product.
Real People is intentionally small. A deliberately limited portfolio means we actually know your brand (not just your briefs).
